droog is an innovative enterprise based in Amsterdam. Set up in 1993 as a statement on design, it has developed the droog mentality: creating innovative concepts that change perspective. Our products and projects connect with the individual, the user. They deal with slowness, memories, nostalgia, re-use, craftsmanship, nature. They generate experience, interaction, participation, products that are easily to comprehend, have meaning, tell stories; products that are meant to be cherished and not discarded without thought.